Pepsi has always provided quality commercials for their brand. Using celebrities such as Beyonce, Janelle Monae, even back in the day with Michale Jackson (although Michale probably didn’t enjoy the process considering the third degree burns he got). But yesterday, I think Pepsi may have taken it too far by trying to reach to the Black community.
A new Pepsi commercial was circulating all of social media yesterday. The two minute commercial included what appeared to be a Black Lives Matter (BLM) protest. What caused all the commotion of this commercial was the protagonist of the commercial which was none other than Kendall Jenner. Yes, that’s right, Kendall…Jenner…
Jenner was walking through the protest high giving people and throwing up the symbolic black power fist. But this wasn’t the only unsettling part of the commercial. Jenner than proceeded to hand a White cop a Pepsi. He looks at the other cops, smiles, and then opens the can and takes a drink. The whole crowd cheered as if all of the problems surrounding the BLM movement were solved by Kendall handing a cop a Pepsi.
I for one am not that upset about the fact that Pepsi decided to cast a well known White celebrity over a well know Black celebrity. That was a very poor choice on Pepsi’s part but I guess they thought it would be more “inclusive” to show that other races support the BLM movement. But the biggest issue here is how Pepsi creates this false reality almost mocking the struggle the BLM movement suggesting that all of its problems can be solved if you give (or you get a white celebrity to give) a cop a Pepsi.
I’m interested in what you think about this commercial! Tweet me using the hashtag #TheBanterBlog to stay connected with the conversation. Also if you haven’t seen the commercial yet, click here to watch it.
I know I usually talk about things regarding film, but I also love digital content as well and found this to be an interesting story. If you enjoy reading content surrounding the BLM movement, make sure Check out my friend Mizani Ball‘s blog!